WEB DESIGN & DEVELOPMENT

E-Commerce WooCommerce

Are you thinking of starting an online store?

There had never been a better time to start an online business than today.

Not sure whether you should use Shopify or WooCommerce?

Shopify and WooCommerce are the two top e-commerce platforms in the world each with their own pros and cons.

As an online business owner, website design is the most important factor in choosing an e-commerce platform. It’s what sets the first impression, draws your customers in, and tells the story of your brand.

We focus on WooCommerce solutions, allowing us to specialize in their development and design for your specific needs. We offer responsive e-commerce and custom integrated. WooCommerce is one of the most popular e-commerce platforms worldwide. It’s a plugin for WordPress that will turn your website into a very powerful online store.

Website design and Development

Responsive web design is a way of making a single website that works effectively on both desktop browsers and the myriad of mobile devices on the market. Responsive architecture gives the best quality browsing experience – whether on a smartphone, tablet, netbook or e-reader, and regardless of the operating system.

It takes a lot of extra effort—more thoughtfulness, structure, and development—so is responsive web design really worth it? Do its benefits outweigh its costs? Is it right for your organization? The answer to all three questions is a resounding “yes.”

Responsive web design, simply put, is the act of creating device-neutral pages that do not require separate development and configuration on each new device.

So, what does that mean from a project management perspective? Responsive web design certainly takes more time. Layout planning requires more thought—elements like the amount of text and the simplicity of navigation must be considered—and the final product must honor the ergonomic limits of what the human eye is comfortable seeing. Testing efforts are also heightened, with constant check-ins to ensure that responsive sites function as intended. For clients, this means higher costs and longer lead times up front.

But those are just short-term costs. Over the long-term, organizations that opt for responsive web design will find themselves well-equipped to shore the ebbs and flows of device-driven markets. They will also avoid the costs of maintaining and updating multiple web sites that have been separately optimized for individual formats.

There’s another benefit to responsive web design. It breaks the monotony of a singular layout, letting users experience your site differently from one visit to the next. The dynamic nature of the design forces management teams to decide not how each page should look but rather which content is most important. This exercise alone may keep leaders—and users—on the critical path.

Content Management System CMS

A Content Management System (CMS) is a software system that provides website authoring, collaboration, and administration tools designed to allow users with little knowledge of web programming languages or markup languages to create and manage website content with relative ease. A robust CMS provides the foundation for collaboration, offering users the ability to manage documents and output for multiple author editing and participation.

It’s safe to say that nearly every website that’s up-to-date these days is using some form of CMS. While there are a ton of great free options that provide us with a CMS to power a website (WordPress, Drupal, etc.), it doesn’t hurt to peek under the hood and get a feel for how these systems work.

WordPress

WordPress is on open source blogging platform that has taken off in popularity with over 30,000,000 sites built on it’s software.

The admin section of WordPress is easy to figure out; making posts, pages, installs and updates is a breeze. The WYSIWYG editor gives you everything you need to post a story to your site, from bold or left-align to an HTML tab. Publish a post or schedule it for another day; password protect a page or allow commenting on your site. It’s all displayed with a visually pleasing user interface.

If you’re looking into WordPress as a CMS for your website you came to the right place.

Drupal

Drupal is an open source content management system with over 650,000 sites running on its software as well as a thriving community of developers. Some of Drupal’s strengths are handling multiple users, scalability, number of modules, and strong community involvement. It’s an outstanding platform to build websites and web applications with a team of developers or individually.

Drupal is offers customization opportunities for template design and development that would customize further with several innate options including with theme itself to give a unique and pleasant look to your business.

Manage your content with an easy-to-use web interface. Drupal allows you to easily build custom forms that allow users to create and manage content without needing to know HTML or CSS.

For more about our CMS solutions or for any query or assistance, feel free to contact us using our contact form.

Search Engine Optimization SEO

Every day millions of people use search engines to search for information. If your website does not come up top in the results, you lose your business to your competitors. Search Engine Optimization (SEO) is important, not only because it brings lots of visitors to your website, but also because it helps to increase the return on investment, if harnessed properly.

For example, you have Real Estate website. Optimizing the site for targeted keywords like “Ottawa Realtor” would bring it to the top results on popular search engines. This would bring prospective customers to your site, which would result in higher sales. However, SEO is a process that requires patience, careful planning, and a long-term approach.

We provide proven search engine optimization results using only ethical techniques. Our search engine marketing ensures a high return on investment by achieving maximum visibility for your website within major search engines including Google, Bing and Yahoo Search.

Search engine optimization provides numerous benefits:

• Finding words and phrases that Internet users are looking for.
• Target the wrong keywords and your efforts will be in vain.
• Placing these important words and phrases in prominent places on each page
• Writing efficient HTML code that search engines can easily sift through
• Providing great content that other websites will want to link to

Web Support WS

We know from customer feedback that website support is one of the highest-rated benefits for our clients. Web support can help with updating, making changes to your website, and keeping up with pesky details like domain names.

Website maintenance is important for customer loyalty. Creating fresh content and accurate information give the visitor a reason to come back. This is also critical in maintaining effective search engine listings.  We take the time to understand your maintenance needs and effectively implement them on schedule. We maintain websites for large corporations and small businesses.

Large corporations or businesses that require a substantial maintenance schedule often require unique customized services. We understand the need for itemized billing based on specific departments, reoccurring tasks, purchase orders, and the ability to dedicate particular employees to specified tasks.

• Website support helps when life gets busy
• Technology has an expiration date, but your web support team performs updates and maintenance
• What do you do if your website goes down? website support has you covered
• Your business changes over time, and our website support keeps up
• Your clients’ needs change over time, and a great web support team can help